Written By: Geoff Williams, CEO & President, 3Ci Global Solutions & CMTV – Coast to Mountain Television
There’s a lot of talk about businesses boasting that ‘we meet all the safety standards criteria’. In some quarters CEO’s and Directors have a feeling of being totally protected for whatever misfortune may strike them. I have personally often heard the statement “we have achieved standard X and tick all their boxes of compliance”. Only to find when inspected, principal management are regularly exposed to massive personal litigation should certain common crises come knocking at their door. This common declaration of ‘we already comply to a this high standard’, often seems managers are saying it as a ‘mantra’ or a means of self-hypnosis to tell themselves ‘we are perfect and you nor anybody can improve our current emergency techniques’. You might even be on your way to a meeting about improving your safety and productivity right now. If so, you may find these views helpful.
There is a valid reason why there’s all this talk. Being charged over the top for specialist advisory services really drives business managers to become very wary of any company who claims they can really help them improve their interest…economically. On the other hand, people want to buy from companies who are secure both in the marketplace and are robust in maintaining their promises. Let’s face it, you wouldn’t be wise to buy a bed from a company that told you it will be delivered in six weeks with a sign on the main window stating ’Going out of Business’. So trust and security are essential elements to the consumer. Which therefore directly relates to a companies growth, i.e. a trustful company who sell good products and/or services is reliable to trade with. Why wouldn’t you want to do business with them?
Many market researches show businesses that provide genuine value to their consumers and those that make a difference in their world out performed those that did not on a whole range of growth indicators, one research even including beating stock market indices by 133%. And people want to work for companies that have clear purpose and are secure in the knowledge the firm is not easily going to go out of business. Deloitte research showed that 72 percent of us will be more likely to buy from companies that get positive comments on social media. And you only get positive comments by doing something good.
The important thing is to understand that ‘good’ primarily means what your customer values. The concept of reliability gets confused when companies think it’s all just a matter of being ‘open for business at 9 am’. The in depth of misunderstanding that to be open at 9 am is not a natural right but a process that needs robustly preparing for and protecting is often undervalued by managers, Directors and owners alike.
Profit results from efficiency delivering value to customers in a way that is reliable and socially responsible. It comes from adopting sustainability and continuity policies that are comprehensive in depth and definitely DO NOT agree with the thought process ‘that will never happen to us’.
A company or organization that has a clear crisis and continuity plan integrated into a ‘sustainability’ business plan drives everything it does. It motivates people (including you). Focuses on creating and maintaining value for customers and acknowledges your appropriate role in society. And it accelerates decision making when crises or disasters strike. This new approach to emergency management planning must express a benefit for customers and the world in which they live and it must be congruent with what they depend upon. Having a clearly defined purpose of how your whole business plan can be improved is achieved by adopting a ‘Ci6 EMERGENCY MANAGEMENT™’ engineered, sustainable crisis and continuity plan. This will not only put your business on a more profitable path but perhaps most importantly ensure your enterprise ‘rides any act of abnormality’ which may strike during its life cycle while simultaneously protecting your planned growth targets.
Many businesses invest heavily in the presentation of its products, beautifully displayed in stores and digitally projected through an array of different e- style catalogs. They also design with price in mind, which they believe is what matters most to their customers. But if their shelves become empty, or the store shuts down, then your business is not fit for 21st century purpose. In such circumstances the money spent on such product niceties fail into insignificance in the mind of both your customer and workforce. Hindsight would prove more attention and money spent on highly effective emergency planning would have kept their customers happy and even their jobs safe.
If your business plan does not drive such decision making during crises, then either it’s not fit for purpose or you aren’t. So scrutinize your emergency, crisis and continuity planning and ask is it fit for ‘real’ purpose and ask yourself, would this current emergency management system easily guide me through making some hard decisions? If not, then it’s not worth the expensive paper it’s printed on or the computer primary storage space its filling.
Finally, protecting your business with an attentive set of dynamic robust business core values grows a responsive emergency management culture. 3Ci Global Solutions wants businesses to continue to flourish through adversity and by embracing the Ci6 Emergency Management methodology you are one big leap closer to attaining that goalPlease visit www.3ciglobalsolutions.co.uk for more information on how we can help, and/or email: email@example.com and one of our consultants will contact you to confidentially discuss your circumstances.